Me Likey
Nice rhetorical strategy, suggested by the excellent &c. at TNR (AKA Noam Scheiber):
During the last few weeks of the campaign, probably the best way for Kerry to consolidate support among people who believe the country is headed in the wrong direction but aren't yet sold on him--a group polls have shown could be more than five percent of the electorate--is to start asking, rhetorically, how people will feel if they wake up on November 3 and hear that Bush has been elected to another four years in office. Clinton used this tack toward the end of his 1992 campaign to underscore his "change versus more of the same" theme. (Clinton's exact words were, "Just imagine what you're going to feel like if you wake up on the morning of November 4 and the newspaper reads, 'Four more years.' Imagine what it would be like. ... [Then] think about what you'll feel like on November 4 if you have helped to create a new America, to bring back the American dream and bring the American people together.") It seemed to work pretty well back then. Given the intense opposition to George W. Bush, I suspect it's likely to work even better this time around.
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